Google Acquires Comparison Shopping Site Like.com

Google has acquired comparison shopping site Like.com, in a deal sources told TechCrunch values the company at around $100 million. Founded in 2006 and formerly known as Riya, Like.com has to date raised over $50 million in financing from backers including Menlo Ventures, Crosslink Capital, BlueRun Ventures, Leapfrog Ventures and Bay Partners. Like.com offers an image search engine that can identify a product and allow users to search for similar items across the web, for purposes of comparing prices. "We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more," Like.com CEO Munjal Shah wrote in a note on the company's site. "We see joining Google as a way to supersize our vision and supercharge our passion."